The ES semi-solid thinline guitars are Cream era Clapton, Alvin Lee of Ten Years After and BB King and his infamous squeeze 'Lucille'.Īnd Epiphone? The Beatles played Casinos in the mid-60s. The Firebird is blues icon Johnny Winter, dead Rolling Stone Brian Jones and Joe Bonamassa. The SG is synonymous with rock pioneer Sister Rosetta Tharpe, Mod god Paul Weller, Robbie Krieger of The Doors and Angus Young of AC/DC, natch. You want brand ambassadors? The Gibson Les Paul Standard has been clutched by Led Zeppelin's Jimmy Page, top hat model Slash, Peter Green of Fleetwood Mac, Bluesbreakers-era Eric Clapton, Dire Straits' legend Mark Knopfler, hirsute hombre Billy Gibbons of ZZ Top, and thousands more.